Becoming a digital marketer right after completing your 12th grade can be a rewarding career choice, offering numerous opportunities in today’s digital age. Here’s a step-by-step guide on How to Become a Digital Marketer After the 12th to help you embark on this career path.
1. Understand What Digital Marketing Is?
Before diving into How to Become a Digital Marketer field, it’s crucial to understand what digital marketing entails. Digital marketing is the promotion of products or services through digital channels such as search engines, social media, email, and websites. It includes various sub-fields like SEO, content marketing, social media marketing, email marketing, and more.
2. Develop a Basic Understanding of Marketing Principles
Although digital marketing focuses on online platforms, the fundamental principles of marketing still apply. Consider studying basic marketing concepts such as:
- Market research
- Consumer behaviour
- Branding
- Advertising
3. Take Offline Courses and Certifications at High Technologies Solutions Institute
Consider enrolling in offline courses and certifications at the High Technologies Solutions Institute. This institute offers comprehensive programs in digital marketing, providing hands-on experience and expert guidance. Offline courses allow for interactive learning and direct mentorship, helping you build a solid foundation in digital marketing principles and practices.
4. Learn Key Digital Marketing Tools And Become a Digital Marketer Expert
Familiarize yourself with the essential tools used in digital marketing. Some of these tools include:
- Google Analytics: For tracking and analyzing website traffic.
- SEMrush and Ahrefs: For SEO and keyword research.
- Hootsuite and Buffer: For social media management.
- Mailchimp: For email marketing.
5. Start a Blog or Website
Creating your own blog or website can be a practical way to apply what you’ve learned and build a portfolio. This experience will help you understand website creation, content management, SEO, and user engagement.
Also Read: Best Digital Marketing Course in Delhi with Placement?
6. Gain Practical Experience In Digital Marketing
Look for internships, part-time jobs, or freelance projects in digital marketing. This hands-on experience is invaluable and can help you build a strong resume. Websites like Internshala, LinkedIn, and Upwork can help you find such opportunities.
7. Build a Strong Social Media Presence
Having an active and professional social media presence is essential for a digital marketer. Platforms like LinkedIn, Twitter, and Instagram can help you connect with industry professionals, share your work, and stay updated with industry trends.
8. Network with Industry Professionals
Attend digital marketing conferences, webinars, and workshops. Networking can open doors to new opportunities and help you learn from experienced professionals in the field.
9. Stay Updated with Industry Trends
The digital marketing landscape is constantly evolving. Regularly read industry blogs, subscribe to newsletters, and follow thought leaders on social media to stay informed about the latest trends and best practices.
10. Pursue Higher Education (Optional)
While not mandatory, pursuing a degree or diploma in marketing, communications, or a related field can provide a deeper understanding of marketing principles and enhance your credibility. Many universities offer specialized courses in digital marketing.
11. Create a Portfolio In Digital Marketing
Document your projects, campaigns, and any relevant work in a portfolio. This can be a website or a digital document showcasing your skills, achievements, and case studies. A strong portfolio can significantly enhance your job prospects.
Also Read: Top 10 Digital Marketing Courses in Delhi with Placements 2024: Fees, Eligibility, Institutes
12. Apply for Jobs To Become a Digital Marketer
Once you have the necessary skills, experience, and a portfolio, start applying for digital marketing jobs. Tailor your resume to highlight relevant skills and experiences. Entry-level positions such as digital marketing assistant, social media coordinator, or SEO specialist can be good starting points.
13. Keep Learning and Improving
Digital marketing is a dynamic field. Continuously update your skills through advanced courses, certifications, and practical experience. Stay curious, experiment with new strategies, and always be willing to learn and adapt.
Conclusion
Becoming a digital marketer after 12th grade is entirely achievable with dedication, continuous learning, and practical experience. By following these steps, you can build a successful career in digital marketing and take advantage of the vast opportunities this field offers. Start with foundational knowledge, gain practical experience, and continuously enhance your skills to thrive in the digital marketing landscape.
